Meet Mettalex Agent Mascot

Developed 3D mascot designed to create a more relatable and engaging connection with the community, driving higher social engagement.

Brand & Identity

Project Overview

Client:
Mettalex offers a next-generation trading experience in DeFi, combining Fetch.ai's advanced agent-based technology with a seamless, secure platform for efficient chain agnostic trades.

My Role:
Junior Product Designer
I supported cross-functional teams by designing multi-dimensional assets for our DEX, refining the core brand identity, and overseeing the digital content pipeline.

Timeline:
3 Weeks

Tools:
Spline

Team Members:
Abhay Rahul (Founding Product Designer), Monish Muralidharan (Marketing Manager), Mehul Gaidhani (Product Lead)

Origin of Our Mettalex Mascot – The Story Behind "The Mettalex Agent"

The creation of Mettalex's mascot dates back to 2024, during the early phases of product development. As we were exploring ways to connect with the community and make the Mettalex platform more relatable and approachable, we decided to experiment with GenAI(generative AI) to generate an image of a little robot, symbolizing the intelligent agents that power our platform.

The response was overwhelming. Our community immediately inclined toward this cute, robotic figure, with high engagement on the posts. The positive feedback, ideas, and excitement from our community confirmed that we were on the right track. We decided to officially adopt the Mettalex Agent as our mascot.

Approach

Every asset started with a pen and paper. By sketching the mascot first, we were able to iterate quickly on its personality before moving into Spline. This workflow ensured that the final model wasn't just a cool visual, but a strategic brand asset that stayed true to the original vision.

Meet the Mettalex Agent

The Mettalex Agent soon became a prominent part of our community experience, appearing in marketing materials, educational resources, and major platform events. Its role is to make the often complex world of DeFi more approachable, relatable, and engaging for everyone, from beginners to advanced traders. We envision the Agent as a symbol of Mettalex’s commitment to driving change in DeFi.

Impact

The "Mettalex Agent" became a recognizable figure in social channels, making complex technical updates more digestible and engaging for users.
Increased social media interaction by replacing abstract graphics with a relatable character.