Project Overview

Client:
da Salon is all-in-one solution addressing all business needs of Salons & Beauty Service Providers. It is designed to help salon and spa owners manage their businesses more effectively.

My Role:
Freelance Designer
I was tasked with the end-to-end creation of the visual and digital identity for da Salon.

Timeline:
8 weeks

Tools:
Figma, Adobe Illustrator

Team Members:
Ajit Kumar (CEO and Co-Founder), Samy Arya (Co-Founder)

The Problem Statement

da Salon entered a highly competitive market without a defined visual voice or online presence. They needed a brand identity that could communicate professionalism and artistry across multiple touchpoints from internal corporate pitches to external customer-facing digital platforms.

🎯The challenge was to create a "full-stack" design solution that felt consistent, luxurious, and scalable for future growth.

Design Process

• I collaborated with the founders to define the brand's "DNA", identifying their target demographic and core values (Innovative, approachable, and empowering).

• Creating standardized typography and layout grids that work seamlessly for both physical signage and digital interfaces.

Final Approach

Note - Click here to view full version on Behance

Note - Click here to view full version on Behance