Project Overview

Client:
Mettalex offers a next-generation trading experience in DeFi, combining Fetch.ai's advanced agent-based technology with a seamless, secure platform for efficient chain agnostic trades.

My Role:
Junior Product Designer
I supported cross-functional teams by designing multi-dimensional assets for our DEX, refining the core brand identity, and overseeing the digital content pipeline.

Tools:
Figma, Photoshop, and Rive

Team Members:
Abhay Rahul (Founding Product Designer), Monish Muralidharan (Marketing Manager)

Context

This project focused on creating new marketing collaterals while strictly adhering to Mettalex’s existing brand guidelines. The objective was not to redesign or solve a strategic problem, but to visually execute marketing requirements with consistency, clarity, and high production quality.

Objective

To design fresh, on-brand marketing assets. Social media creatives, presentations, blogs and video tutorials were the key marketing assets that clearly communicated product messaging while maintaining visual consistency across platforms.

Process

I created original illustrations and visual assets based on Mettalex’s established brand system, including color palettes, typography, layout rules, and tone. I worked closely with the marketing team to translate campaign requirements into polished social media posts, structured presentation decks, and instructional video tutorials. Throughout the process, I ensured that every asset aligned with the brand’s visual identity and communication standards.

Outcome

The final collaterals maintained strong brand consistency while introducing fresh visuals that supported marketing campaigns and product communication. The assets were used across multiple channels and provided a reliable visual framework for ongoing and future marketing efforts.

Key Takeaways

Strong design execution and adherence to brand guidelines are essential for building trust and consistency across marketing touchpoints.

Impact

The marketing collaterals strengthened visual consistency across Mettalex’s communication channels while introducing fresh, on-brand illustrations. The assets supported ongoing marketing campaigns, product communication, and educational efforts, helping the team deliver clear and professional visuals at scale. By following established brand guidelines closely, the designs reinforced brand recognition and trust across social media, presentations, and tutorial content.

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